Dave (a.k.a. The Marketing Guy Who Drives Sales®) is a marketing, sales, and branding professional. Dave helps businesses and organizations present themselves and their products effectively to build strategic brand awareness that in turn drives sales while creating customer value.
Since 2003, Dave has been combining his expertise with his experience and passion for science by helping to drive sales and build the brand(s) for the leading, global manufacturer of scientific laboratory instruments. These instruments utilize Dynamic Light Scattering (DLS), Static Light Scattering (SLS), Electrophoretic Light Scattering (ELS), and Size Exclusion Chromatography (SEC) technologies for the characterization of low- and sub-micron sized particles and molecules. These instruments are used in a broad range of commercial and research applications. In addition to being an authoritative voice in marketing and branding, Dave also happens to be quite experienced in the application of laser light scattering technologies for biomolecular and nanoparticle characterization. Go figure. He says it is a great way to ensure he routinely uses both sides of his brain.
Previously in his career, Dave directed sales & marketing for the then-leading manufacturer of specialized scientific instruments that also used laser light scattering technology. Through Dave's sales & marketing leadership, the company experienced double-digit growth each and every year during his 7 years at the top marketing position. The primary brand of the company went from a value of less than $150,000 to an estimated $8M* in brand value during Dave's tenure. Dave was a founding member of the company and helped grow the business each and every year by creating and executing creative integrated marketing communications programs and sales initiatives while implementing robust sales management infrastructure and management practices.
Dave is a noted author on business marketing and branding issues. He has been cited or published as an authority on marketing and branding issues by many sources including: Brandweek, Inc. Magazine, USA Today, Ernst & Young, Marketing News, BrandChannel.com, AllAboutBranding.com, CBS MarketWatch Radio, Smart Money Magazine, Business Week Online and The Sunday Times (Ireland), among others. He has the benefit of 19+ years experience in marketing and management, in the trenches and on the front lines of sales and technical marketing in both corporate and entrepreneurial ventures.
Dave has consulted in the past with a variety of businesses and has been involved in developing marketing and brand strategy for several ventures. He has come to believe that a clearly articulated and widely embraced guiding vision usually makes the difference between brands that succeed and those that fail.
Dave has authored many articles on topics of marketing and branding and several e-books which include, How to Build and Manage Your Brand (in sickness and in health), and How to Brand and Market a Commodity. These works have been widely cited in other academic works and are having a positive impact on companies worldwide.
In 2001, Dave was among the first marketers in the world to become a Professional Certified MarketerTM (PCM) by passing the PCM certification examination offered by the American Marketing Association. The American Marketing Association created the Professional Certified Marketer certification program to officially recognize the knowledge and expertise of marketing professionals. The certification validates Dave's knowledge and expertise as a marketing professional and shows a commitment to high ethical and professional marketing standards.
During his leisure time you'll most likely find Dave somewhere on water in a kayak. And he's a fierce competitor there, too. Rather than relaxing and casually taking in the scenery, he prefers the thrill of racing long, skinny, tippy kayaks in which most people could not sit and remain upright for very long. Whether on flat water or through downriver rapids, he pushes himself and his kayaks as hard as he can to make sure he's one of the fastest things on water.
This Website is a component of my professional brand and it serves not only as an educational tool but also as a networking platform to interact with other marketing professionals, small business managers and members of the media.
I believe that the best way to improve the quality of all marketing is to help educate as many people as possible about marketing so not only will marketers get better at what they do but consumers will demand better marketing, recognize it when they see it and reward those marketers who get it right. Hopefully this site makes at least a small step in the right direction.
I hold dear several basic principles that guide me in my profession and I am honored that you have taken an interested in them. I am happy to share my guiding values with you, but first I'd like to share my vision with you.
By now you might be wondering why my personal brand statement is so long and seemingly complicated. Marketers and branders should communicate their core values in short, memorable statements, right?
What few words summarize my professional brand?
I choose the words, "Creating, communicating, and delivering business value".
By now I hope it is clear to you that the statement above is more than just words or a catchy tag line to me. This statement comprises my professional mission.
My brand will continue to evolve and develop as I do, but these tenets of the brand will endure.
I have been richly blessed in life and believe that I should try to help as many other people as I can experience the same joys and professional fulfillment that I have experienced. I hope something at this Website helps you.
Please feel free to contact me with your comments and feedback. I welcome and appreciate hearing from you.
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The marketing guy who drives sales is a registered trademark of D a v e D o l a k.